A Word from the Founder, Amrita Khanna
Have you ever tried to buy an Indian product online and become frustrated with the options?
My idea for Humaara was born out of experiencing that frustration time and time again - when I wanted easily accessible toddler outfits for formal Indian celebrations, when my sister-in-law was searching for the perfect wedding favors, when my friends wanted to subtly infuse Indian culture into the decor of their first homes, and on and on. Read on to learn about the pillars of how Humaara is addressing this challenge.
Tasteful & Affordable Quality
Through customer research & first-hand experience, we found that too many Indian products online today are gaudy, do not mesh with contemporary American homes, cost way too much to ship to your door, or are just poor quality.
Humaara strives to combat these challenges with 3 key promises:
- Curated products that thoughtfully "fit" into American homes
- Reasonable prices driven by smart cost logistics
- Tested in the US to ensure quality is up to par, including everything from washability to smell to safety standards
Made in India
Not only do we showcase the beauty and diversity of Indian products - such as Jaipur's world-famous handblock printed textiles & Delhi's long-standing history as a pottery hub - but we also have our gift boxes, paper inserts, and other materials sourced directly from India to support manufacturers in the country's growing economy.
Accessible & Simple Shopping
Humaara is set up to obsess over order logistics and customer experience. With US-based warehousing, Shopify-backed payment processing, and dedicated logistics partnerships, we aim to make your shopping experience simple and joyful.
